
iMetrik's method of developing value is based upon technological vertical integration. The company offers its clients a complete wireless service delivery chain as a mobile virtual network aggregator (MVNA) to allow them to efficiently deploy M2M solutions. iMetrik has expanded its role beyond that of typical technology supplier to one that controls all levels of the wireless value chain prior to branding and distribution.

The company provides access to pre-integrated mobile data platforms: it manages the manufacturing and customization of devices, achieving lower prices due to its ability to consolidate orders representing several resellers. iMetrik offers to its clients advantages that include bulk data usage pricing, global wireless network access, scalable hosted application infrastructure, advanced GIS capabilities for international map data display.

By managing each of the steps of the value chain; by guiding private label resellers through the development of marketing acquisition programs and distribution channels to their target segments, iMetrik enables "M2M MVNO in a box," a one-stop-shop wireless solution allowing their clients to enter the M2M wireless space and de facto become MVNO's.